The Most Helpful Community for CPG, F&B and Consumer Founders.

We’re a curated community where founders help each other grow — by sharing products at-cost, trading expertise, and booking real 1:1 sessions, and a lot more.

Become a Founding Member
🚀 Only 25 founding spots at $30/month.
No credit card required to express interest.

The path to Helpful growth starts here

Step 1: Apply in 2 Minutes

We review every applicant personally to keep the community high-trust.

Step 2: Get Approved

We review every application personally and aim to respond quickly

Step 3: Join the Community

Get access to at-cost products, book help sessions, and start earning credits by helping others.

Help a community member. Get help back.
The Helpful Approach


Every Member Shares  Superpowers

You list what you’re great at — from fundraising to retail ops. Others can book a 1:1 call with you when they need it.


Start With Just 3 Credits

You get 3 credits to start. Use them to book time with other founders. Help someone? You earn a credit back.


Earn Credits by Helping or Referring

Earn credits by giving your time or referring new members. No likes, no vanity — just real momentum.

Even more community perks for busy founders

💬 WhatsApp Community for Quick Help

Skip the noise. Get fast answers from fellow founders who’ve been there — whether it’s sourcing, shipping, or scaling. The vibe is helpful, not hype.

🎁 Product Swaps

Every member offers their product at-cost to the community. Try each other’s goods, give feedback, and build relationships.

📚 Member-built Playbooks

Get access to curated templates, SOPs, and founder-proven tools — built by members, for members. What works gets shared. What’s shared helps everyone grow.

💼 Trusted Service Network

Avoid the guesswork. Tap into a vetted directory of designers, agencies, legal experts, and vendors — all personally recommended and upvoted by fellow founders.

🎙️ Guest Sessions Without
The Fluff

We bring in operators who’ve actually built something — to talk about what went wrong, not just what worked. No slide decks. No sugarcoating. Just the hard-earned truth behind real  growth. Advanced level conversations only.

💸 Access to Discounts, Services, or Collective deals

We pool our power as founders to unlock better rates on software, shipping, and services. Plus, you’ll find unique offers from other members.

Founding Membership Pricing

Founding Membership

$30/month
or $300/year
        ✅ Limited to the first 25 members
        
       ✅ Lifetime Pricing Lock                      

         ✅ Includes Bonus Credit                    

Future Membership

$75-100/month
⏳ Once 25 spots are filled,
standard pricing begins

               ❌ No lifetime lock                                

Frequently Asked Questions

Who is Helpful for? 

Helpful is for founders of CPG and consumer-facing brands who are actively building. It works best if you’re curious, generous, and open to sharing your wins, mistakes, and expertise.

What do I get as a member? 

Access to at-cost products from other brands, 1:1 help sessions with vetted founders, curated perks and tools, and a private, low-noise group of operators who actually respond.

How do credits work?

You start with 3 credits. Use them to book time with other members. When you help someone or refer a new founder who joins, you earn credits back. This helps create balance in the community where all members participate. You cannot buy or sell credits.

Do I have to help others to stay in the community? 

Yup — this only works if everyone gives and gets. You don’t need to be available all the time, but you do need to show up when you can. We track engagement.

Why is there a membership fee for the community?

The fee helps cover the cost of running Helpful — from the software stack to the team supporting members and building new features. Helpful was initially funded by Ankit and his company, HappyBoards. The membership fee ensures we can operate sustainably, without relying on ads, sponsors, or selling your data. Members will have a strong input on the upcoming feature set for the community.